It is the main highlight of Yaoicon, and gets more attention than the Cosplay Contest/Masquerade that precedes it.
As someone who entered it the first year they had it in 2002, it has changed a lot since then but is still a lot of fun for those participating and for those who are spectating.
"This is your job. You want a clear conscience, go start a charity. But if you want your own photography business, and your cosplayer boss says you gotta go out there and take a photo-shoot, go out there, take it, come back to work, and say "DO YOU NEED ME TO DO IT AGAIN?!!"