Surprises can be more effective if done properly, ie.
if you have a surprise appearance every year at a main event, without announcing which main event beforehand, then people will attend things they might not otherwise, like that they're less interested in -- in hopes of being there for that years surprise.
It needs to be managed correctly, ie. having the surprise guest appear halfway through the event, rather than at the beginning.
Other permutations exist, ie. announce the guest but not which main event they will be showing up at, or using the rumor mill to your advantage to start a rumor that an already announced guest of honor will show up at a certain event, provided you can follow through and make the rumor 'come true' in a way (in reality the rumor, or some permutation of it, is the plan all along).
An example would be like starting a rumor (using AX live or something like that) that Danny Choo was going to show up at the "Bad Jokes by the CEO" panel and give the CEO the boot at some point, taking over the panel. But the real plan (which only the two of them know) calls for a boke and tsukkomi routine between the two. And they are the only ones that know it, so other staffers are either denying it or insisting that they don't know anything about the rumor. This also helps promote AX live as a way to hear the latest 'rumors'.
Of course a surprise can backfire too, but that is the risk you take in coming up with these schemes.
Last edited by Access : 07-15-2012 at 10:50 PM.