Ordered samples a couple times and ordered 3 yards of vinyl from them.
I found it a little weird too, but I think the reason is they probably don't have a way to pay through the internet.. I think the website it just from transmitting orders to them only.
It's an actually storefront in New York. When you get your invoice, there's a store receipt too.
As for actually ordering, it went fine. The person who called me was super nice. She even let me call her back because I was heading to work at the exact time she called the first time.