The 1st block you need to fill out is the official spelling of the character. Often this is Kanji, but the character's official spelling may be Hiragana/Katakana only, a mix, or even Romaji. Check wiki to be safe if need be.
The 2nd block is the Hiragana version of the official name. Only Hiragana text can be used.
The 3rd block is the English/Romaji spelling. The name order should be changed to reflect Western customs if necessary.
Block3: Ichigo Kurosaki
Hope this helps people out a bit.