Creme eyeshadows are especially good if you're not super confident at applying makeup. You can use your fingers to apply, there's no need for tools and it's easy to blend away any lines.
I basically pat the cream on with my finger. Don't spread it out or rub it in, just tap the colour on gently. You can also use a taklon brush. Most cream shadows are sheer, so patting helps build up the colour.
There are different types of cream shadow - some are cream to powder, so they dry and set after you apply them ie MAC paints, Maybelline Cool Effects. These are basically budgeproof after they've set and are very crease-resistant. These make good bases for regular eyeshadow too as they will help them stay true longer.
Then you have conventional cream eyeshadows - which don't totally dry. You set these with powder. A eye base, like MMU Eye rescue (www.mmucosmetics.com
) will help with longevity, but these will crease more easily than powder.